Bushnell Enters The Personal Launch Monitor Space
Should all other Personal Launch Monitors be scared of the Bushnell Launch Pro powered by Foresight?
We’ve got limited information about this story but what we do know is that Bushnell and Foresight joining forces already has golfers excited. But why are two completely different companies coming together? Read on to find out!
After testing Bushnell and Foresight products for many years, I can say with complete certainty, both companies are top of the food chain in their selected industries.
Bushnell are known best for their golf rangefinders. In testing, Bushnell’s rangefinders have the clearest optics, top notch accuracy, and many features to help you shoot lower scores. There’s a reason why most of the PGA professional were using them at the PGA Championship at Ocean course in South Carolina.
Foresight is one of the leaders in the launch monitor space. Many PGA professionals use the Foresight GC Quad while practicing on the range or on the course at an event. So why would Foresight want to compete against themselves in the Launch monitor space? Simple…it’s a different niche of the market. The Personal Launch Monitor space is grabbing a lot of attention by the everyday golfer.
So Why Are Bushnell and Foresight Joining Forces?
Bushnell Golf enters the launch monitor market with the introduction of the Launch Pro. Bushnell have partnered with Foresight Sports to bring a “Pro-Level” Launch Monitor to the Everyday Golfer.
“Our two teams are the right combination to win in the growing launch monitor market. Foresight Sports’ leading technology combined with the strength of the Bushnell Golf brand will facilitate growth in new and existing golf markets,” says Foresight Sports Co-Founder, Jon Watters. “It’s an incredibly exciting time to be a part of this sport. Not only to be witnessing the evolution of our game toward a broader, more enhanced user experience through technology, but to be actively helping golfers improve while growing the game and reaching new users. We are excited for the future and this partnership with Bushnell Golf.”
When looking at both companies, Bushnell is really good at distributing their products across the world in big box stores. EG they already have their products in these stores. Foresight is very good at providing accurate consistent data but don’t have a lot of their products in mainstream stores. See where I’m going with this? It just makes sense when you think about it. Foresight have the technology of their GC2 just sitting around because the GC Quad has taken over. So why not use the GC2 data and repurpose it in the Launch Pro.
This is obviously my own opinion and I could be completely wrong but this theory just makes sense in my head.
Just food for thought.
A First Look at The Launch Pro
That’s literally all we’ve got, a look. A picture. But a picture can give us enough hints to make a few assumptions.
“The Bushnell launch Pro Launch Pro will offer our core consumer access to the best technology in ball striking measurement and analysis, which will support our consumers in their pursuit of improvement,” said Vishak Sankaran, President of Bushnell.
Okay but we want to know what specific data points the Launch Pro will offer. According to bushnellgolf.com, the Launch Pro will include club head speed, ball speed, launch angle, carry distance, spin rate and roll out. However, the picture of the Launch Pro includes side spin and launch direction. Whether this was by accident or just another tease by Bushnell/Foresight is to be determined. The Launch Pro will offer off-course, lifestyle inspired golf segment. Launch Pro users will have access to multiple course simulations to enhance their in-home or off-course playing experience according to Vishak Sankaran, President of Bushnell. I don’t know about you guys but that sounds right up my alley.
A lot of golfers have been asking the question, “will it be a camera or doppler radar based launch monitor?”. Come on guys! Do you really think Foresight, a top of the industry camera based model really start, from scratch, a doppler launch monitor? I will bet my house on the Launch Pro being a camera based Personal Launch Monitor and them using the same technology within their GC Quad.
With all of this technology that Bushnell/Foresight are offering, how much will it cost? Well if you look at their new competitors with similar data offerings, you’re looking around 2k for the unit. The Launch Pro might come in around that number but for having two top quality companies come together, the price might come in higher. Who knows!
How can Bushnell/Foresight differentiate themselves from every other PLM on the market? I think it’s simple. You have two leaders in the industry coming together so you get double the amount of knowledge and technology into one unit. Sounds great right? Plus the tech that Foresight have is incredibly consistent which can’t be said for some of the Personal Launch Monitors on the market.
When Can You Get Your Hands On This?
According to Bushnell’s website, they will be available in the Fall of 2021. Not too long to wait.
The biggest thing that needs to be addressed is, can I trust the numbers the the Launch Pro produces. Don’t worry, we will be testing this unit as soon as we get one in to test. Then we will spill all the beans to provide you with more information to make a better, more informed decision.
Let me know in the comments section if you agree with my theory on why Bushnell and Foresight joined forces. If not, whats your opinion?